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Analysis on the Development of Cosmetic Box Packaging

2018-12-29

Cosmetic Box Packaging Today, manufacturers' high demands on packaging have driven carton packaging design to differentiate and highlight products on the shelves. The latest cardboard and plastic boxes use more unusual materials, special decorations and clever shapes to highlight the packaging. The boundaries between mass and high-end products are becoming increasingly blurred, and more and more products are being sold in secondary packaging.

Since there has been no prominent innovation packaging impact secondary packaging market in recent years, brand marketers and their suppliers are cleverly using existing resources to integrate. In the following, several major trends affecting the packaging structure of cosmetic carton and plastic box are analyzed from several aspects.

(1)unusual shape

More and more companies are demanding different box shapes, requiring some to break through traditional changes rather than a conventional shape. A relatively new change in this area is the use of injection molded plastic end caps. Procter & Gamble's Regenerist brand uses this technology, and the finished carton looks more like a cylinder than a cube.

(2)textured material

Textured materials have become very popular in cosmetic packaging design. Texture is often produced by embossing a line of paper on a whole sheet of paper. When people pick it up, they find that it gives a different feel to standard or smooth cardboard. Although we can use the final effect of smooth or matte, most customers prefer a matte effect that combines textured materials.

Many cosmetic manufacturers and packaging designers are now looking for materials with a different type of texture, such as cardboard with a rough grain effect or a suede feel. At the same time, texture texture can also be produced by using a coating.

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